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Smokeless Tobacco Market Experience Escalation in Denmark: Ken Research

Posted on 14 February 2017 by KenResearch Food and Beverage,

Ken Research has announced its distribution on, “Smokeless Tobacco in Denmark, 2017” which provides extensive and highly detailed current and future market trends in the Danish tobacco market. The report covers market size and structure along with per capita and overall consumption. Moreover, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2025. It helps to understand the market dynamics and essential data to benchmark the market position and to identify where to compete in the future.

It gives a detailed, authoritative data on the changes that inundates prime intelligence for marketers so that the industry prospers well. It outlines a detailed understanding of consumption to align the sales and marketing efforts with the latest trends in the market and enables the users to identify the areas of growth and opportunities, which is expected to aid effective marketing planning.

Market Dynamics

The Danish tobacco market is very disparate to its Scandinavian counterparts as the smokeless tobacco market is proportionately niche compared to its northern neighbors.

A ban was forced on the portion snus, the most popular smokeless tobacco product, that lead to the entire segment falling to only 7 tons of consumption in 2016 compared to 75 tons in 2015, before the ban. It badly affected the overall size of the market

The illegal consumption of loose snus that was imported from other Scandinavian countries has met the local demand for the same since the ban in early 2016.  As per records, 20% of Danes used smokeless tobacco irregularly but only 1% of the total population used it regularly.

With the ban on snus and the additional part of other smokeless tobacco products like chewing tobacco expected to stay, the entire segment is forecasted to remain small and very niche in the medium-to-long term.

This segment of the market is expected to descend further to only 6.4 tons though by 2025, because of the changing consumer habits and the continued ban of snus which clearly depicts that in spite of the ban being there, the habits of the users of smokeless tobacco are not going to be changed that easy and many new users are expected to evolve as well with the passage of time.

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Ken Research

Ankur Gupta,

Head Marketing & Communications

+91-124- 4230204