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Competitive pricing to Lead Syrups and Squashes Market in Eastern Europe: Ken Research

Posted on 09 October 2016 by KenResearch Food and Beverage ,

Ken Research has announced its latest publication “Squash/Syrups Consumption Volume and Growth Forecast to 2021-East Europe”, which aims at providing top-level overview and detailed insight into the operating environment for the Squash/Syrups market in East Europe. It is an essential tool for companies active across the Squash/Syrups value chain and for new players that are considering entering the market.Further, it gives overall data analysis of the Squash/Syrups market in East Europe and historic and forecast consumption values for Squash/Syrups covering 2010-2014, 2015 provisional data and forecasts for 2016-2021. The report provides you with important figures for the Squash/Syrups market in East Europe with individual country tables and charts and enhances one’s knowledge of the market with key figures on consumption values for the historic period which supports you in planning future business decisions using forecast figures for the market.

Economic Environment of Eastern Europe

Eastern zone of Europe includes countries like Belarus, Bosnia, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Russia, Serbia, Slovak Republic, Slovenia, Turkey, and Ukraine. Despite of slowdown in Europe due to oil price plunge, East Europe continue to remain strong and deliver positive growth rate and modest economic performance. Countries like Latvia, Lithuania, Poland, Estonia has registered healthy and stable growth rate in last two decades. Further, Eastern Europe registered promptest growth in the world before global recession of 2007. However, after the global economic crisis, immense economic prosperity was observed in some nations while other were facing economic challenges in Eastern Europe. Countries like Russia and Ukraine were worst affected and faced immense economic adversities due to conflict between both nations. Falling growth rate, fall in investments, instability is seen in both of these nations. Rest of East European nations are focusing on export-led growth for which immense urbanization and infrastructure building is undertaken.

Brief Overview of Squash and Syrup market in East Europe

Squash/Syrups according to the report are non-ready-to-drink products, marketed as concentrates for home consumption which are fruit and non-fruit based products and flavors. Squashes are basically syrups with fruit concentrates that are served with carbonated water or normal water. Currently, a diversity of flavors of fruit squashes are available in East Europe market ranging from tropic fruit flavors to highly concentrated flavors like rose and ginger. Further, syrups are also manufactured in form of nectars and high juice content beverages. In east zone of Europe, Poland and Bulgaria have huge demand for flavored syrups and squashes.

Demand for syrups and squashes is increasing rapidly due to the following factors:

  • Economically priced

Since syrups are far less expensive than fruit juices and other soft drinks, people are escalating their demand for such fruit flavored squashes. After witnessing the health dangers of carbonated soft drinks, people are switching to syrups as substitute of soft drinks.

  • Introduction of healthy syrups

Wide range of high fruit juice content syrups ad squashes are launched in market with high nutritional benefits. Further, syrups rich in iron, calcium, anti-oxidants, etc. are introduced in market which are becoming extremely popular. Herbal and organic squashes has enormous demand in Eastern Europe.

  • Rising popularity of fancy food culture

With rising popularity of decadent fancy food items, hike in demand for lavish and unique syrups is also shooting. Rising popularity of mocktails and cocktails is also contributing to rise in demand for syrups and squash. Further, these syrups are also used in sweets, puddings, etc. laden to rising demand.

  • Other factors

Aggressive advertisement campaigns, luring packaging and better channels of sales and distribution is also increasing demand for squashes and syrups in East Europe.

Key topics covered in the Report

  • East Europe Fruit Juices Market
  • Detailed profile of East Europe’s Squash and Syrups consumption
  • Europe Beverages Market Research
  • Consumer demographics, trends and behaviours
  • East Europe Soft Drinks Market Size
  • Historic and forecast consumption data of syrups and squash by country
  • Global Soft Drinks Market Research
  • Major players in the East Europe’s Squash and Syrups market
  • Syrups International Brands in Europe
  • Current economic scenario of Eastern Europe.
  • Europe Squash Market Future Outlook
  • East Europe Cold Beverages Market Size
  • Europe Ready to Drink Beverages Market
  • East Europe Non Alcoholic Beverages Industry

Major market players

Lowell international foods, sweet Poland, Herbapol, Coca-Cola Hellenic Bulgaria, etc. are some of the syrups and squash brands available in Eastern Europe.


Thus, we can say that demand for squash and syrups is rising in Eastern Europe which is leading to rapid expansion in the market. However, few challenges are acting as constraints to demand which are listed below:

  • High amount of chemicals, high fructose corn syrup, and high sugar content is limiting demand for fruit syrups and squashes.
  • Economic crises in Eastern Europe has reduced consumer expenditure drastically. This constrained expansion in demand for syrups in Eastern Europe.

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Ken Research

Ankur Gupta, Head Marketing & Communications



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