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Foreign fuels cards will hold a major share in Northern Europe Market in Future: Ken Research

Posted on 10 August 2017 by KenResearch Automotive, Transportation and Warehousing ,

A fuel card is a payment card used for gasoline, diesel, and other fuels at gas stations. These cards can also be used as payment for vehicle maintenance and expenses. The fuel card is similar to a credit card, and also works in a similar way. More than 50% of the Western Europe vehicles do not possess a fuel card. It was estimated that over 23,000 new fuel cards will be issued by the year 2021. Then the total cards being used in Western Europe would reach 1,240,248 cards. All fuel cards provide commercial business-to-business fuel card volume and are split by fleet and CRT. These cards also exhibit the market value and market share on independent and oil company card issuers and fuel card competition in Western Europe.

Fleet card or fuel card volume in Ireland is sure to decline by the year 2021. Esso is the leading and largest fuel card operator in Luxembourg along with Shell being the largest CRT card operator. In Netherlands and Slovenia, the number of service stations increased. Fuel card volumes will increase drastically in Switzerland by the year 2021. The leading companies in the fuel cards market in Western Europe are AS24, Agip (Eni), Aral, BP, Circle K,OKQ8, DKV, Esso, MOL, Neste, OMV, Q8, ROUTEX, Shell, St1, TOTAL, Teboil and UTA.

According to the research report “FUEL CARDS IN EUROPE, WESTERN MARKETS 2016”, it was observed that the number of fuel cards in Southern Europe has increased in the recent years. In Greece, the total number of service stations declined with a downfall in the fuel cards. However, in Portugal the fuel card volumes account for the total fuel sold by the year 2021 and with the increase in the fuel cards market. Foreign fuels cards will hold a major share in Northern Europe by the year 2021. It is expected that the Central and Eastern European commercial fuel cards with takeover the fuel cards business from the domestic operators. Denmark’s service stations declined over the past few years. Finland has prepared to issue 910,952 new fuel cards by the year 2021. In the Czech Republic, the total number of service stations has been declining from the past years. Estonia is all set to issue over 5,000 new fuel cards by the year 2021, totalling to 92,212 fuel cards.

Western Europe provides international fuel cards to operate outside the country with flexible fuel card offerings. These international cards are used to pay for tolls and Eurovignettes on all major roads. This card reduces the need for drivers to carry cash and smooth journey worldwide with full tank fuel. The international fuel card covers major trunk roads and key border crossings, along with spanning a range of branded sites.

Europe is expected to dominate the global fuel card market over the coming years. The GDP (Gross Domestic Product) of the European Union shows a drastic downfall in the recent years. The GDP of the European Union is depicted in the below graph. With the new trends in the fuel card market, it is estimated that the market will grow slowly and will continue a positive growth in the coming years.

The leading competitors in the global fuel cards market are British Petroleum, WEX Inc., FLEETCOR and, Royal Dutch Shell. A wide variety of fuel cards are available in the global market with different features and specifications. The common fuel cards available globally are Branded Fuel Cards, Universal Fuel Cards and, Merchant Branded Cards.

A slight growth was observed in the global fuel card market and it is expecting a positive growth by the year 2021. Global consumers demand for cashless fuel transactions which are directly leading to the growth in the fuel cards market. Fuel cards face few challenges such as rising competition from new competitors, changing legal framework, volatile oil prices, rising consumer expectations, many more factors.

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Related reports

Fuel Cards in Slovenia 2016

Fuel Cards in Switzerland 2016


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Ken Research
Ankur Gupta, Head Marketing & Communications
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Fuel Cards in Austria Escalation and Services

Posted on 05 April 2017 by KenResearch Automotive, Transportation and Warehousing ,

Commonly for gasoline, diesel, and other fuels at gas stations a card that is used as a payment card is known as Fuel card. Fuel cards can also be used to pay for vehicle maintenance and operating expense at the prudence of the fleet owner or manager. Fuel cards are sole due to the opportune and comprehensive reporting that convoy their use. Fleet cards facilitate fleet owners/ managers to receive real time reports and set purchase controls with their cards helping them to stay conversant of all business related expenses.

Ken Research in latest study on “Fuel Cards in Austria 2016” says Austria’s small but well-developed wealth is highly globalized, sustained by a skilled labor force, gung ho manufacturing, and a large service sector. Openness to global trade and investment is firmly institutionalized, and the relatively resourceful entrepreneurial scaffold strengthens competitiveness. Protection of property rights is traditionally sturdy, and the legal system is see-through and steadfast. Anti-corruption measures are efficient. The corporate tax rate is comparatively low, but individuals face a 50 percent income tax and various indirect taxes. Austria’s in general fiscal provision compares sympathetically to those of its euro zone neighbors, but public expenditure has become excessive and unsustainable. Public obligation has reached a post-war high above 85 percent of GDP. 

Industrial Overview

The market intelligence of Ken research states that the total number of service stations in Austria increased by 0.7% in 2015. Over 7,000 new fuel cards will be issued between 2016 and 2021, totaling to 618,064 cards in the market. Fleet card volumes will increase by 2.9% between 2016 and 2021 to total 880m liters by the end of 2021.The top five fuel card operators made up 78.1% of fuel card volumes in 2015. The reasons for such growth is the desire for better fuel efficiency and the confidence of the population in the legal framework of the country as it is highly transparent fuel cards are actually making a dent in the market due to its anti- theft measure that protects the individuals property safe. The other reasons for such growth are tax incentives for company cars will be abridged from 2016 onwards. Motivated partly by the idea of compensating workers for costs outside their control, these subsidies in effect encourage private car use, long-distance commuting and urban sprawl, to which housing subsidies also contribute (OECD, 2013c). This compounds the increased fuel consumption and due to the large and improved connection this trend is on the brink of being a need for the population. The use of fuel cards with the linked accounts through the application based technology has provided the customers with the ease and availability of the information and analytics of their vehicles more conveniently.

The growth in fuel cards in Austria is due to the reduction in fuel taxes for company cars which will increase the fuel consumption and thus with the widespread network of gas stations and the convenience of the customers such as low paper work, app based handling and optimal safety of the vehicle in vulnerable circumstances fuel cards are set to increase in Austria.

Key Players

The key players in the Fuel cards industry of Austria are Shell BP Esso DKV UTA TOTAL Q8 Agip (Eni) ROUTEX AS24 Aral OMV,Genol IQ Teboil Neste EKO-ELDA AVIN Jetoil.



Ken Research
Ankur Gupta,
Head Marketing & Communications
+91-124- 4230204


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