The eyewear market in the Middle East is witnessing mounting use of disposable contact lenses, increased affordability, an enhanced sense of fashion, and high consumption of luxury sunglasses and high-end spectacle frames. According to top analysts, the Middle East eyewear market is all set to expand at a healthy growth rate. Contact lenses will emerge as the most promising product segment. Their growth will be enabled by the introduction and increasing popularity of colored and daily disposable contact lenses in the region, as well as a shift in consumer preference from spectacles to contact lenses owing to the latter’s high style quotient and added comfort.
The UAE market for eyewear reimburses from the towering population of well-heeled consumers, spiraling economy, and the easy availability of luxury brands. It then comes as no surprise that the market is set to experience high growth rates in the coming years, in terms of both valuation and volume.
According to the report titled “Contact lenses in the United Arab Emirates”, there are three categories of lenses based on which the analysis distribution of contact lens sales and forecast for the sales value, volume and value growth (in %) is carried out in the report. These are ‘Conventional Lenses’, ‘Daily Disposable Lenses’ (DD), ‘Frequent Replacement Lenses’ (FRP)
An analysis of the competitive landscape in the report yields some interesting results e.g. with a 45% majority value share, Johnson & Johnson (Middle East) Inc maintained its top spot on the leader board of the contact lenses market in 2015. This is because of the well positioned A cuvue brand of the company which has continued to expand its brand portfolio within UAE and currently offers daily disposable lenses 1-Day AcuvueTruEye, 1-Day Acuvue Moist, Acuvue Define and frequent disposable lenses AcuvueOasys. The brand represents comfort and care to many and as a regular user of contact lenses myself, I (as do most other contact wearers) take quality of the products very seriously and anything entering my eye, be it the lenses or the solution, is quite important for me, unlike a few other consumer and cosmetic products for which health safety per se is not a primary concern.
The report offers a comprehensive guide to the consumer appliances market and provides latest retail sales data for the years 2011 to 2015, allowing readers to identify the sectors, which are driving growth. The report also delves into an analysis of the competitive environment and identifies leading companies and leading brands,constructively offering a strategic analysis of the key factors which influence the market e.g. new product developments, format trends, distribution issues etc.This is followed by forecasts up to the year 2020 to illustrate how the market is set to change.
Future prospects include expansion of company’s product portfolios, especially for daily disposable lenses and those monthly or biweekly lenses that can be worn overnight for extended periods. In addition, silicone hydrogel’s popularity is expected to grow during the forecast period as manufacturers as well as opticians will continue their marketing efforts to educate consumers about contact lenses developed with this material.
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Ankur Gupta, Head Marketing & Communications
ankur [@] kenresearch.com