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ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET 2019-2027

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MARKET OUTLOOK

The Asia-Pacific marketing automation software market is projected to develop at a CAGR of 10.37% during the forecast years of 2019-2027.

The increasing demand for digital marketing and increasing usage of these software by the retail industry are the drivers of the marketing automation software market in the Asia-Pacific region. The rise in the adoption of cloud-based technology is the key opportunity for the marketing automation software market in the Asia-Pacific region. China is a country leading the marketing automation software market in the APAC region.

The marketing automation software market report consists of four major sections: applications, deployment models, verticals and end users. The verticals segment consists of academic & education, advertising, banking financial services and insurance (BFSI), healthcare, manufacturing & distribution, media & entertainment, retail and other verticals; whereas, the end users segment consists of small and medium businesses (SMBs) and large enterprises.

 

COMPETITIVE OUTLOOK

The prominent companies dominating the marketing automation software market are SalesForce, Adobe Systems, Oracle, SAS Institute, Insidesales.com, Inc. (Holding Company of Inboundio), International Business Machines (IBM) Corporation, Vista Equity Partner, InfusionSoft, eTrigue, Synchronous Technologies, Inc., Cognizant Technology Solution and SAP SE.

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Table Of Content

Scope

TABLE OF CONTENTS

1. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET-SUMMARY

2. INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. KEY INSIGHTS

2.2.1. LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2. CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET

2.3. PORTER'S FIVE FORCE ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTE

2.3.3. BARGAINING POWER OF SUPPLIERS

2.3.4. BARGAINING POWER OF BUYERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS MATRIX

2.5. VENDOR SCORECARD

2.6. MARKET DRIVERS

2.6.1. RISE IN THE DEMAND FOR DIGITAL MARKETING

2.6.2. GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS

2.6.3. INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE

2.6.4. NEED FOR HIGHER ROI

2.7. MARKET RESTRAINTS

2.7.1. CONCERNS RELATED TO DATA

2.7.2. INTEROPERABILITY ISSUES

2.8. MARKET OPPORTUNITIES

2.8.1. RISING ADOPTION OF CLOUD-BASED TECHNOLOGY

2.8.2. INCREASE IN THE USE OF LOCATION-BASED MARKETING

2.9. MARKET CHALLENGES

2.9.1. AMALGAMATION WITH EXISTING MARKETING SYSTEM

2.9.2. SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES

3. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY APPLICATION

3.1. CAMPAIGN MANAGEMENT

3.2. E-MAIL MARKETING

3.3. MOBILE APPLICATION

3.4. INBOUND MARKETING

3.5. LEAD NURTURING & LEAD SCORING

3.6. REPORTING & ANALYTICS

3.7. SOCIAL MEDIA MARKETING

3.8. OTHER APPLICATIONS

4. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY VERTICALS

4.1. ACADEMIC & EDUCATION

4.2. ADVERTISING

4.3. BANKING FINANCIAL SERVICES & INSURANCE (BFSI)

4.4. HEALTHCARE

4.5. MANUFACTURING & DISTRIBUTION

4.6. MEDIA & ENTERTAINMENT

4.7. RETAIL

4.8. OTHER VERTICALS

5. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY DEPLOYMENT MODEL

5.1. CLOUD

5.2. ON-PREMISES

6. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY END-USERS

6.1. SMALL & MEDIUM BUSINESSES (SMBs)

6.2. LARGE ENTERPRISES

7. MARKETING AUTOMATION SOFTWARE MARKET-ASIA-PACIFIC

7.1. CHINA

7.2. JAPAN

7.3. INDIA

7.4. SOUTH KOREA

7.5. ASEAN COUNTRIES

7.6. AUSTRALIA & NEW ZEALAND

7.7. REST OF ASIA-PACIFIC

8. COMPETITIVE LANDSCAPE

8.1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION

8.2. ORACLE

8.3. SALESFORCE

8.4. SAP SE

8.5. ADOBE SYSTEMS

8.6. SAS INSTITUTE

8.7. COGNIZANT TECHNOLOGY SOLUTIONS

8.8. ETRIGUE

8.9. SYNCHRONOUS TECHNOLOGIES, INC

8.10. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

8.11. INFUSIONSOFT

8.12. VISTA EQUITY PARTNER

9. METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

 

 

TABLE LIST

TABLE 1. MARKET ATTRACTIVENESS MATRIX FOR MARKETING AUTOMATION SOFTWARE MARKET

TABLE 2. VENDOR SCORECARD OF MARKETING AUTOMATION SOFTWARE MARKET

TABLE 3. KEY STRATEGIC DEVELOPMENTS IN MARKETING AUTOMATION SOFTWARE MARKET

TABLE 4. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, COUNTRY OUTLOOK, 2019-2027 (IN USD MILLION)

TABLE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN USD MILLION)

TABLE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN USD MILLION)

TABLE 7. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019-2027 (IN USD MILLION)

TABLE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2019-2027 (IN USD MILLION)

 

 

FIGURE LIST

FIGURE 1. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. ASIA-PACIFIC SMARTPHONE & TABLET USERS, FROM 2014-2020 (USD BILLION)

FIGURE 10. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. ASIA-PACIFIC DIGITAL BUYERS, FROM 2014-2019(BILLION)

FIGURE 13. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. ASIA-PACIFIC SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. ASIA-PACIFIC USAGE OF PUBLIC & PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. ASIA-PACIFIC PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. ASIA-PACIFIC SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. CHINA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. JAPAN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. INDIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. ASEAN COUNTRIES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 38. AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 39. REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Figure

FIGURE LIST

FIGURE 1. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. ASIA-PACIFIC SMARTPHONE & TABLET USERS, FROM 2014-2020 (USD BILLION)

FIGURE 10. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. ASIA-PACIFIC DIGITAL BUYERS, FROM 2014-2019(BILLION)

FIGURE 13. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. ASIA-PACIFIC SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. ASIA-PACIFIC USAGE OF PUBLIC & PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. ASIA-PACIFIC PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. ASIA-PACIFIC SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. CHINA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. JAPAN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. INDIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. ASEAN COUNTRIES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 38. AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 39. REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Table

TABLE LIST

TABLE 1. MARKET ATTRACTIVENESS MATRIX FOR MARKETING AUTOMATION SOFTWARE MARKET

TABLE 2. VENDOR SCORECARD OF MARKETING AUTOMATION SOFTWARE MARKET

TABLE 3. KEY STRATEGIC DEVELOPMENTS IN MARKETING AUTOMATION SOFTWARE MARKET

TABLE 4. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, COUNTRY OUTLOOK, 2019-2027 (IN USD MILLION)

TABLE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN USD MILLION)

TABLE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN USD MILLION)

TABLE 7. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019-2027 (IN USD MILLION)

TABLE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2019-2027 (IN USD MILLION)

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Products and Companies


Companies

1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION

2. ORACLE

3. SALESFORCE

4. SAP SE

5. ADOBE SYSTEMS

6. SAS INSTITUTE

7. COGNIZANT TECHNOLOGY SOLUTIONS

8. ETRIGUE

9. SYNCHRONOUS TECHNOLOGIES, INC

10. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

11. INFUSIONSOFT

12. VISTA EQUITY PARTNER

Company Profile

Company Profile Title

MARKET OUTLOOK

The Asia-Pacific marketing automation software market is projected to develop at a CAGR of 10.37% during the forecast years of 2019-2027.

The increasing demand for digital marketing and increasing usage of these software by the retail industry are the drivers of the marketing automation software market in the Asia-Pacific region. The rise in the adoption of cloud-based technology is the key opportunity for the marketing automation software market in the Asia-Pacific region. China is a country leading the marketing automation software market in the APAC region.

The marketing automation software market report consists of four major sections: applications, deployment models, verticals and end users. The verticals segment consists of academic & education, advertising, banking financial services and insurance (BFSI), healthcare, manufacturing & distribution, media & entertainment, retail and other verticals; whereas, the end users segment consists of small and medium businesses (SMBs) and large enterprises.

 

COMPETITIVE OUTLOOK

The prominent companies dominating the marketing automation software market are SalesForce, Adobe Systems, Oracle, SAS Institute, Insidesales.com, Inc. (Holding Company of Inboundio), International Business Machines (IBM) Corporation, Vista Equity Partner, InfusionSoft, eTrigue, Synchronous Technologies, Inc., Cognizant Technology Solution and SAP SE.

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Scope

TABLE OF CONTENTS

1. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET-SUMMARY

2. INDUSTRY OUTLOOK

2.1. MARKET DEFINITION

2.2. KEY INSIGHTS

2.2.1. LEAD NURTURING & LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET

2.2.2. CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET

2.3. PORTER'S FIVE FORCE ANALYSIS

2.3.1. THREAT OF NEW ENTRANTS

2.3.2. THREAT OF SUBSTITUTE

2.3.3. BARGAINING POWER OF SUPPLIERS

2.3.4. BARGAINING POWER OF BUYERS

2.3.5. THREAT OF COMPETITIVE RIVALRY

2.4. MARKET ATTRACTIVENESS MATRIX

2.5. VENDOR SCORECARD

2.6. MARKET DRIVERS

2.6.1. RISE IN THE DEMAND FOR DIGITAL MARKETING

2.6.2. GROWTH IN THE DEMAND TO INTEGRATE MARKETING EFFORTS

2.6.3. INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE

2.6.4. NEED FOR HIGHER ROI

2.7. MARKET RESTRAINTS

2.7.1. CONCERNS RELATED TO DATA

2.7.2. INTEROPERABILITY ISSUES

2.8. MARKET OPPORTUNITIES

2.8.1. RISING ADOPTION OF CLOUD-BASED TECHNOLOGY

2.8.2. INCREASE IN THE USE OF LOCATION-BASED MARKETING

2.9. MARKET CHALLENGES

2.9.1. AMALGAMATION WITH EXISTING MARKETING SYSTEM

2.9.2. SHORTAGE OF KNOWLEDGE AND SKILLED EMPLOYEES

3. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY APPLICATION

3.1. CAMPAIGN MANAGEMENT

3.2. E-MAIL MARKETING

3.3. MOBILE APPLICATION

3.4. INBOUND MARKETING

3.5. LEAD NURTURING & LEAD SCORING

3.6. REPORTING & ANALYTICS

3.7. SOCIAL MEDIA MARKETING

3.8. OTHER APPLICATIONS

4. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY VERTICALS

4.1. ACADEMIC & EDUCATION

4.2. ADVERTISING

4.3. BANKING FINANCIAL SERVICES & INSURANCE (BFSI)

4.4. HEALTHCARE

4.5. MANUFACTURING & DISTRIBUTION

4.6. MEDIA & ENTERTAINMENT

4.7. RETAIL

4.8. OTHER VERTICALS

5. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY DEPLOYMENT MODEL

5.1. CLOUD

5.2. ON-PREMISES

6. MARKETING AUTOMATION SOFTWARE MARKET OUTLOOK-BY END-USERS

6.1. SMALL & MEDIUM BUSINESSES (SMBs)

6.2. LARGE ENTERPRISES

7. MARKETING AUTOMATION SOFTWARE MARKET-ASIA-PACIFIC

7.1. CHINA

7.2. JAPAN

7.3. INDIA

7.4. SOUTH KOREA

7.5. ASEAN COUNTRIES

7.6. AUSTRALIA & NEW ZEALAND

7.7. REST OF ASIA-PACIFIC

8. COMPETITIVE LANDSCAPE

8.1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION

8.2. ORACLE

8.3. SALESFORCE

8.4. SAP SE

8.5. ADOBE SYSTEMS

8.6. SAS INSTITUTE

8.7. COGNIZANT TECHNOLOGY SOLUTIONS

8.8. ETRIGUE

8.9. SYNCHRONOUS TECHNOLOGIES, INC

8.10. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

8.11. INFUSIONSOFT

8.12. VISTA EQUITY PARTNER

9. METHODOLOGY & SCOPE

9.1. RESEARCH SCOPE

9.2. SOURCES OF DATA

9.3. RESEARCH METHODOLOGY

 

 

TABLE LIST

TABLE 1. MARKET ATTRACTIVENESS MATRIX FOR MARKETING AUTOMATION SOFTWARE MARKET

TABLE 2. VENDOR SCORECARD OF MARKETING AUTOMATION SOFTWARE MARKET

TABLE 3. KEY STRATEGIC DEVELOPMENTS IN MARKETING AUTOMATION SOFTWARE MARKET

TABLE 4. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, COUNTRY OUTLOOK, 2019-2027 (IN USD MILLION)

TABLE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN USD MILLION)

TABLE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN USD MILLION)

TABLE 7. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019-2027 (IN USD MILLION)

TABLE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2019-2027 (IN USD MILLION)

 

 

FIGURE LIST

FIGURE 1. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. ASIA-PACIFIC SMARTPHONE & TABLET USERS, FROM 2014-2020 (USD BILLION)

FIGURE 10. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. ASIA-PACIFIC DIGITAL BUYERS, FROM 2014-2019(BILLION)

FIGURE 13. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. ASIA-PACIFIC SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. ASIA-PACIFIC USAGE OF PUBLIC & PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. ASIA-PACIFIC PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. ASIA-PACIFIC SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. CHINA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. JAPAN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. INDIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. ASEAN COUNTRIES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 38. AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 39. REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Figure

FIGURE LIST

FIGURE 1. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 2. PORTER'S FIVE FORCE ANALYSIS OF MARKETING AUTOMATION SOFTWARE MARKET

FIGURE 3. KEY IMPACT ANALYSIS

FIGURE 4. KEY PLAYER POSITIONING IN 2018 (%)

FIGURE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT 2019-2027 (USD MILLION)

FIGURE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING 2019-2027 (USD MILLION)

FIGURE 7. WORLDWIDE EMAIL ACCOUNT FROM 2015-2019 (USD MILLION)

FIGURE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION 2019-2027 (USD MILLION)

FIGURE 9. ASIA-PACIFIC SMARTPHONE & TABLET USERS, FROM 2014-2020 (USD BILLION)

FIGURE 10. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING 2019-2027 (USD MILLION)

FIGURE 11. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING & LEAD SCORING 2019-2027 (USD MILLION)

FIGURE 12. ASIA-PACIFIC DIGITAL BUYERS, FROM 2014-2019(BILLION)

FIGURE 13. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING & ANALYTICS 2019-2027 (USD MILLION)

FIGURE 14. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING 2019-2027 (USD MILLION)

FIGURE 15. ASIA-PACIFIC SOCIAL MEDIA USERS FROM 2015-2020 (USD BILLION)

FIGURE 16. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS 2019-2027 (USD MILLION)

FIGURE 17. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ACADEMIC & EDUCATION MARKET 2019-2027 (USD MILLION)

FIGURE 18. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY ADVERTISING MARKET 2019-2027 (USD MILLION)

FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY BANKING FINANCIAL SERVICES & INSURANCE 2019-2027 (USD MILLION)

FIGURE 20. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY HEALTHCARE MARKET 2019-2027 (USD MILLION)

FIGURE 21. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MANUFACTURING & DISTRIBUTION 2019-2027 (USD MILLION)

FIGURE 22. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY MEDIA & ENTERTAINMENT MARKET 2019-2027 (USD MILLION)

FIGURE 23. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL 2019-2027 (USD MILLION)

FIGURE 24. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE, BY OTHER MARKET 2019-2027 (USD MILLION)

FIGURE 25. ASIA-PACIFIC USAGE OF PUBLIC & PRIVATE CLOUD IN ENTERPRISES

FIGURE 26. ASIA-PACIFIC PAAS MARKET FORECAST IN MILLION (2011-2016)

FIGURE 27. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD DEPLOYMENT 2019-2027 (USD MILLION)

FIGURE 28. ASIA-PACIFIC SAAS SOFTWARE SUBSCRIPTION REVENUE PERCENTAGE CHANGES FROM PRIOR YEARS (2012-2016)

FIGURE 29. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES 2019-2027 (USD MILLION)

FIGURE 30. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY SMALL & MEDIUM BUSINESSES (SMBs) 2019-2027 (USD MILLION)

FIGURE 31. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES 2019-2027 (USD MILLION)

FIGURE 32. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)

FIGURE 33. CHINA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 34. JAPAN MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 35. INDIA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 36. SOUTH KOREA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 37. ASEAN COUNTRIES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 38. AUSTRALIA & NEW ZEALAND MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)

FIGURE 39. REST OF ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN USD MILLION)


List Of Table

TABLE LIST

TABLE 1. MARKET ATTRACTIVENESS MATRIX FOR MARKETING AUTOMATION SOFTWARE MARKET

TABLE 2. VENDOR SCORECARD OF MARKETING AUTOMATION SOFTWARE MARKET

TABLE 3. KEY STRATEGIC DEVELOPMENTS IN MARKETING AUTOMATION SOFTWARE MARKET

TABLE 4. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, COUNTRY OUTLOOK, 2019-2027 (IN USD MILLION)

TABLE 5. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN USD MILLION)

TABLE 6. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN USD MILLION)

TABLE 7. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODEL, 2019-2027 (IN USD MILLION)

TABLE 8. ASIA-PACIFIC MARKETING AUTOMATION SOFTWARE MARKET, BY END-USERS, 2019-2027 (IN USD MILLION)

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Companies

1. INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION

2. ORACLE

3. SALESFORCE

4. SAP SE

5. ADOBE SYSTEMS

6. SAS INSTITUTE

7. COGNIZANT TECHNOLOGY SOLUTIONS

8. ETRIGUE

9. SYNCHRONOUS TECHNOLOGIES, INC

10. INSIDESALES.COM, INC. (HOLDING COMPANY OF INBOUNDIO)

11. INFUSIONSOFT

12. VISTA EQUITY PARTNER