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Mobile Value Added Services (MVAS) Market in India, By [VAS Types (Consumer, Enterprise, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students, Business) Regions, Verticals (mEntertainment, mCommerce, mBanking, mEducation, mHealth, mGovernance, mAgriculture) ] - Trends & Forecast: 2015-2020

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The increasing smartphones and tablets market in India has led to the demand of the MVAS and has brought the growth opportunities for the telecom players, content related players and mobile manufacturing players in the market. The recent roll out of the 4G technology is expected to drive data traffic in the future years. The traditional and modern MVAS adoption and usages by customers are gradually increasing in the country. The traditional value added services still hold the good growth, delivering the real-time information efficiently to the consumers and large enterprises are focusing more on mobility applications to reach the customers in an effective way offering user-friendly services to sustain in the market. The Indian MVAS market is expected to grow in the upcoming years mainly driven by consumers VAS and enterprise VAS. The consumer VAS segment is expected to drive the Indian MVAS market, but still enterprise VAS segment is predicated to see a large market growth in the near future. The Indian MVAS market is expected to grow at a CAGR of 18.5% during the period 2015-2020. The consumer VAS and enterprise VAS market is expected to grow at a CAGR of 19.7% and 19.3% during the period from 2015 to 2020, respectively.

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Table Of Content

Scope

Table of Contents

1 Industry Overview

1.1 Industry Trends

1.2 Pest Analysis

2 Report Outline

2.1 Report Scope

2.2 Report Summary

2.3 Research Methodology

2.4 Report Assumptions

3 Market Snapshot

3.1 Total Addressable Market (TAM)

3.2 Segmented Addressable Market (SAM)

4 Market Characteristics

4.1 Evolution

4.2 Value Chain

4.3 Market Segmentation

4.4 Market Dynamics

4.4.1 Drivers

4.4.1.1 Demand for smartphones and tablets with increasing wireless subscriber base

4.4.1.2 Increasing internet subscriber base

4.4.1.3 Growing entertainment services

4.4.2 Restraints

4.4.2.1 Lack of usages and promotions

4.4.2.2 Low penetration in rural regions-Local language content

4.4.3 Opportunities

4.4.3.1 Demand for LTE/4G technology in data market

4.4.3.2 Gear up- Low cost handset devices

4.4.3.3 Increasing enterprise demand and consumer demand

4.4.4 DRO-Impact Analysis

4.5 Porter 5 Forces

5 Trends & Impact

5.1 Market Trends

6 VAS Types: Market Size & Analysis

6.1 Overview

6.2 Consumer VAS

6.2.1 Market Size & Analysis

6.3 Enterprise VAS

6.3.1 Market Size & Analysis

6.4 Network VAS

6.4.1 Market Size & Analysis

6.5 Vendor Profiles

6.5.1 IMImobile Pvt.Ltd

6.5.1.1 Overview

6.5.1.2 Financial Health

6.5.1.3 Business Units

6.5.1.3.1 Overall

6.5.1.3.2 Market Specific

6.5.1.4 SWOT Analysis

6.5.1.5 Business Strategy & Views

6.5.2 CanvasM Technologies Pvt Ltd

6.5.2.1 Overview

6.5.2.2 Financial Health

6.5.2.3 Business Units

6.5.2.3.1 Overall

6.5.2.3.2 Market Specific

6.5.2.4 SWOT Analysis

6.5.2.5 Business Strategy & Views

6.5.3 OnMobile Global Ltd

6.5.3.1 Overview

6.5.3.2 Financial Health

6.5.3.3 Business Units

6.5.3.3.1 Overall

6.5.3.4 SWOT Analysis

6.5.3.5 Business Strategy & Views

6.5.4 Comviva Technologies Limited

6.5.4.1 Overview

6.5.4.2 Financial Health

6.5.4.3 Business Units

6.5.4.3.1 Overall

6.5.4.3.2 Market Specific

6.5.4.4 SWOT Analysis

6.5.4.5 Business Strategy & Views

7 Delivery Platforms: Market Size & Analysis

7.1 Overview

7.2 Short Message Service (SMS)

7.3 Caller Ring Back Tone (CRBT)

7.4 Interactive Voice Response (IVR)

7.5 Wireless Application Protocol (WAP)

7.6 Others

8 Users: Market Size & Analysis

8.1 Overview

8.2 Students Community

8.3 Business Community

8.4 Others

9 Regions: Market Size & Analysis

9.1 Overview

9.2 Urban

9.3 Rural

10 Verticals: Market Size & Analysis

10.1 Overview

10.2 mEntertainment

10.3 mCommerce

10.4 mBanking & Finance

10.5 mEducation

10.6 mHealth

10.7 mGovernance

10.8 mAgriculture

10.9 Others

11 Competitive Landscape

11.1 Competitor Comparison Analysis

11.1.1 Analysis by VAS Types

11.1.2 Age of Services

11.2 Infoholic Research's-Neutrino Triangle

11.3 Market Landscape

11.3.1 Mergers & Acquisitions

11.3.2 Joint Ventures & Collaborations

12 Companies to Watch For

12.1 Mobile2Win Pvt. Ltd

12.1.1 Overview

12.1.2 Key Offerings

12.1.3 Objectives & Progress

12.2 Value First Digital Media Pvt. Ltd

12.2.1 Overview

12.2.2 Key offerings

12.2.3 Objectives & Progress

12.3 ACL Mobile Limited

12.3.1 Overview

12.3.2 Key offerings

12.3.3 Objectives & Progress

13 End-User Views

13.1 End-user

13.2 End-user

14 What our Peers are Estimating

14.1 Publisher 1

14.2 Publisher 2

Annexure

Acronyms


List Of Figure

List of Charts

CHART 1 PEST ANALYSIS OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA

CHART 2 RESEARCH METHODOLOGY OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA

CHART 3 INDIAN MVAS MARKET REVENUE GROWTH, 2015-2020 ( USD BILLION)

CHART 4 EVOLUTION OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA

CHART 5 VALUE CHAIN OF MOBILE VALUE ADDED SERVICES MARKET IN INDIA

CHART 6 INDIAN MVAS MARKET BY SEGMENT

CHART 7 MARKET DYNAMICS-DRIVERS, RESTRAINTS & OPPORTUNITIES

CHART 8 MOBILE VALUE ADDED SERVICES MARKET IN INDIA: DRO-IMPACT ANALYSIS

CHART 9 MOBILE VALUE ADDED SERVICES MARKET IN INDIA: PORTERS 5 FORCES ANALYSIS

CHART 10 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY TYPES

CHART 11 MVAS MARKET REVENUE BY TYPES, 2015-2020 (USD BILLION)

CHART 12 IMIMOBILE: REVENUE BY REGIONS, 2013-2014 (USD BILLION)

CHART 13 IMIMOBILE: SWOT ANALYSIS

CHART 14 CANVASM: SWOT ANALYSIS

CHART 15 ONMOBILE: MARKET REVENUE BY REGIONS, 2013-2014 (USD BILLION)

CHART 16 ONMOBILE: SWOT ANALYSIS

CHART 17 COMVIVA: SWOT ANALYSIS

CHART 18 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY DELIVERY PLATFORMS

CHART 19 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015-2020 (USD BILLION)

CHART 20 MVAS DELIVERY PLATFORM MARKET SHARE, 2015 AND 2020

CHART 21 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY USERS

CHART 22 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY REGION

CHART 23 MVAS MARKET REVENUE BY REGIONS, 2015-2020 (Y-0-Y) %

CHART 24 TELEDENSITY GROWTH BY REGIONS, 2009-2014

CHART 25 REGIONAL LANGUAGE USERS BY REGIONS

CHART 26 MOBILE VALUE ADDED SERVICES MARKET IN INDIA BY VERTICALS

CHART 27 MVAS MARKET REVENUE BY VERTICALS, 2015-2020 (USD BILLION)

CHART 28 COMPARISON ANALYSIS BY VAS TYPES

CHART 29 AGE OF SERVICE MATRIX

CHART 30 NEUTRINO TRIANGLE

CHART 31 MARKET SHARE OF VALUE CHAIN SECTIONS IN 2010, 2015 & 2020

CHART 32 FDI INFLOW IN TELECOMMUNICATION SECTOR (USD MILLION)


List Of Table

List of Tables

TABLE 1 MVAS MARKET REVENUE BY TYPES, 2015-2020 (USD BILLION)

TABLE 2 MVAS MARKET REVENUE BY TYPES, 2015-2020 (Y-O-Y) %

TABLE 3 CONSUMER VAS MARKET REVENUE BY USERS, 2015-2020 (USD BILLION)

TABLE 4 ENTERPRISE VAS MARKET REVENUE BY USERS, 2015-2020 (USD BILLION)

TABLE 5 NETWORK VAS MARKET REVENUE BY USERS, 2015-2020 (USD BILLION)

TABLE 6 IMIMOBILE: REVENUE, 2013-2014 (USD BILLION)

TABLE 7 ONMOBILE: MARKET REVENUE, 2013-2014 (USD BILLION)

TABLE 8 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015-2020 (USD BILLION)

TABLE 9 MVAS MARKET REVENUE BY DELIVERY PLATFORM, 2015-2020 (Y-O-Y) %

TABLE 10 MVAS MARKET REVENUE BY USERS, 2015-2020 (USD BILLION)

TABLE 11 MVAS MARKET REVENUE BY USERS, 2015-2020 (Y-0-Y) %

TABLE 12 MVAS MARKET REVENUE BY REGIONS, 2015-2020 (USD BILLION)

TABLE 13 MVAS MARKET REVENUE BY VERTICALS, 2015-2020 (USD BILLION)

TABLE 14 MVAS MARKET REVENUE BY VERTICALS, 2015-2020 (Y-O-Y) %

TABLE 15 MERGERS & ACQUISITIONS, 2013

TABLE 16 JOINT VENTURES & COLLABORATIONS, 2011-2014

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Products and Companies

Products

VAS Types: Consumer VAS Enterprise VAS Network VAS Delivery Platforms: Short Message Service (SMS) Caller Ring Back Tone (CRBT) Interactive Voice Response (IVR) Wireless Application Protocol (WAP) Users: Students Community Business Community Verticals: mEntertainment mCommerce mBanking & Finance mEducation mHealth mGovernance mAgriculture


Companies

IMImobile Pvt.Ltd

CanvasM Technologies Pvt Ltd

OnMobile Global Ltd

Comviva Technologies Limited

Mobile2Win Pvt. Ltd

Value First Digital Media Pvt. Ltd

ACL Mobile Limited