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Ecommerce Landscape in Africa and the Middle East: Drivers, Market Players, and Telcos' Role

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

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Print Option: Yes
Copy Option: Yes
Download Option: Yes
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Details

Ecommerce Landscape in Africa and the Middle East: Drivers, Market Players, and Telcos' Role

Summary

"Ecommerce Landscape in Africa and the Middle East: Drivers, Market Players, and Telcos' Role", is a new Telecom Insider Report by GlobalData and provides an executive-level overview of the ecommerce market in Africa and the Middle East.

It delivers deep qualitative insights into the ecommerce market, ecommerce value chain, and ecosystem dynamics in the region. It also analyzes key trends and ecommerce solutions being implemented in Africa and the Middle East.

This report looks at the ecommerce market landscape in Africa and the Middle East, examining the main growth drivers and players operating on it. Special attention is put on understanding the role that telcos play in the ecommerce value chain. This report also includes a brief definition and categorization of the main types of ecommerce, as well as insights for the largest markets in the region. Finally, we include two case studies illustrate the findings of the report, providing insights around ecommerce offering in the region. The case studies also give an overview of the type of ecommerce solutions, use cases and value propositions telcos have rolled out.

It provides an in-depth analysis of the following-

- Section 1: Definition and ecommerce market context in Africa and the Middle East; provides a general overview, looking at key market insights and growth trends and providing an overview of the main ecommerce players in the region. This section also analyzes in detail the main growth drivers and examines the role that telecom operators play in the ecommerce value chain.

- Section 2: Case studies; includes three case studies on key ecommerce players: illustrates the findings of the report, providing insights around ecommerce offering in the region. The case studies also give an overview of the type of ecommerce solutions, use cases, and value propositions telcos have rolled out.

- Section 3: Key findings and recommendations; the insider concludes with a number of key findings and a set of recommendations for the ecommerce stakeholders, including telecom service providers.

Scope

- The ecommerce market in the AME is relatively heterogeneous, with significant differences in development between MENA and SSA.

- GlobalData estimates the three largest B2C ecommerce markets in AME are located in the MENA region and generated USD 30.9 billion in 2018.

- The proliferation of mobile internet and smartphone devices in the AME will be one of the primary growth drivers for ecommerce activities.

- Due to in relatively poor transportation infrastructure and inaccurate postal addresses, many businesses in the AME often find it challenging to deliver physical merchandise to consumers. Several ecommerce players have developed their own courier companies or partnered/purchased with courier companies to circumvent this challenge.

Reasons to buy

- This Insider Report provides a comprehensive examination of the main trends taking place in Africa and the Middle Eastern ecommerce market, helping executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans, and optimize resource allocation and return on investment.

- The report includes examples on strategies adopted by ecommerce players that illustrate the findings of the report; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.

- With more than ten exhibits, the report is designed for an executive-level audience, to help to understand the ecommerce market, analyzing key trends, and strategies.

READ MORE

Table Of Content

Scope

Table of Contents

List of exhibits

Executive summary

Section 1: Definitions & ecommerce market context in Africa and the Middle East (AME)

Ecommerce definition

Ecommerce market drivers in AME

Improved connectivity

Locally adapted payment options

Innovative last-mile delivery solutions

Key ecommerce players in AME

Telco's role in the ecommerce value chain

Section 2: Case studies

Safaricom Kenya

Zain Iraq

Section 3: Key findings and recommendations

Appendix

Acronyms and definitions

Companies mentioned

Related research


List Of Figure

List of Figures

EXHIBIT 1: Definition of Ecommerce

EXHIBIT 2: Global Ecommerce Market Insights

EXHIBIT 3: Competitive Ecommerce Market Drivers In AME

EXHIBIT 4: Residential Broadband Lines Penetration of Households, 2018 vs. 2023

EXHIBIT 5: Mobile Internet Subscriptions Penetration of the Population, 2018 vs. 2023

EXHIBIT 6: Smartphone Penetration of the Population, 2018 vs. 2023

EXHIBIT 7: Credit Card And Debit Card Penetration in Selected Markets in the AME, 2018

EXHIBIT 8: Mobile Money Users as a Percentage Of Unique Mobile Users in the AME, 2018

EXHIBIT 9: Last-Mile Delivery Plays a Key Role in the AME Customer Purchasing Journey

EXHIBIT 10: Leading Ecommerce Platforms in AME

EXHIBIT 11: Sample of Telco ICT Proposition for Ecommerce Players Mapped Against the Ecommerce Customer Journey

EXHIBIT 12: Safaricom's M-commerce Platform

EXHIBIT 13: Zain Iraq Ecommerce Value Proposition

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Africa and the Middle East, Africa ecommerce, Africa ecommerce, Middle-East ecommerce, ecommerce, mobile money, ecommerce platform, m-commerce, cloud, web services, m-payment mwallet, m-money, retail, online retail


Companies

Ahiaonline

Airbnb

Anghami

Apple

Awok

Badoo

Bet9ja

Bidorbuy

Bitaksi

Careem

Carrefour

Deliveroo

Ebay

El Grocer

Emirates

Expedia

FarEye

Gloo.ng

Google

Hellofood

Jumia Food

Kalahari

Kilimall

Konga.com

Little

LuLu

Makro

Masoko

Mr. Delivery

Namshi

Noon.com

OrderIn

Pick n Pay

Safaricom

Skyscanner

Snapp

Souq

Souq Supermarket

Takealot.com

Taw9eel

Tinder

Travel.co.za

Tutorama

Uber

Uber Eats

Wadi

Wing.ae

Zain

Zomato

Company Profile

Company Profile Title

Ecommerce Landscape in Africa and the Middle East: Drivers, Market Players, and Telcos' Role

Summary

"Ecommerce Landscape in Africa and the Middle East: Drivers, Market Players, and Telcos' Role", is a new Telecom Insider Report by GlobalData and provides an executive-level overview of the ecommerce market in Africa and the Middle East.

It delivers deep qualitative insights into the ecommerce market, ecommerce value chain, and ecosystem dynamics in the region. It also analyzes key trends and ecommerce solutions being implemented in Africa and the Middle East.

This report looks at the ecommerce market landscape in Africa and the Middle East, examining the main growth drivers and players operating on it. Special attention is put on understanding the role that telcos play in the ecommerce value chain. This report also includes a brief definition and categorization of the main types of ecommerce, as well as insights for the largest markets in the region. Finally, we include two case studies illustrate the findings of the report, providing insights around ecommerce offering in the region. The case studies also give an overview of the type of ecommerce solutions, use cases and value propositions telcos have rolled out.

It provides an in-depth analysis of the following-

- Section 1: Definition and ecommerce market context in Africa and the Middle East; provides a general overview, looking at key market insights and growth trends and providing an overview of the main ecommerce players in the region. This section also analyzes in detail the main growth drivers and examines the role that telecom operators play in the ecommerce value chain.

- Section 2: Case studies; includes three case studies on key ecommerce players: illustrates the findings of the report, providing insights around ecommerce offering in the region. The case studies also give an overview of the type of ecommerce solutions, use cases, and value propositions telcos have rolled out.

- Section 3: Key findings and recommendations; the insider concludes with a number of key findings and a set of recommendations for the ecommerce stakeholders, including telecom service providers.

Scope

- The ecommerce market in the AME is relatively heterogeneous, with significant differences in development between MENA and SSA.

- GlobalData estimates the three largest B2C ecommerce markets in AME are located in the MENA region and generated USD 30.9 billion in 2018.

- The proliferation of mobile internet and smartphone devices in the AME will be one of the primary growth drivers for ecommerce activities.

- Due to in relatively poor transportation infrastructure and inaccurate postal addresses, many businesses in the AME often find it challenging to deliver physical merchandise to consumers. Several ecommerce players have developed their own courier companies or partnered/purchased with courier companies to circumvent this challenge.

Reasons to buy

- This Insider Report provides a comprehensive examination of the main trends taking place in Africa and the Middle Eastern ecommerce market, helping executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans, and optimize resource allocation and return on investment.

- The report includes examples on strategies adopted by ecommerce players that illustrate the findings of the report; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.

- With more than ten exhibits, the report is designed for an executive-level audience, to help to understand the ecommerce market, analyzing key trends, and strategies.

READ MORE

Scope

Table of Contents

List of exhibits

Executive summary

Section 1: Definitions & ecommerce market context in Africa and the Middle East (AME)

Ecommerce definition

Ecommerce market drivers in AME

Improved connectivity

Locally adapted payment options

Innovative last-mile delivery solutions

Key ecommerce players in AME

Telco's role in the ecommerce value chain

Section 2: Case studies

Safaricom Kenya

Zain Iraq

Section 3: Key findings and recommendations

Appendix

Acronyms and definitions

Companies mentioned

Related research


List Of Figure

List of Figures

EXHIBIT 1: Definition of Ecommerce

EXHIBIT 2: Global Ecommerce Market Insights

EXHIBIT 3: Competitive Ecommerce Market Drivers In AME

EXHIBIT 4: Residential Broadband Lines Penetration of Households, 2018 vs. 2023

EXHIBIT 5: Mobile Internet Subscriptions Penetration of the Population, 2018 vs. 2023

EXHIBIT 6: Smartphone Penetration of the Population, 2018 vs. 2023

EXHIBIT 7: Credit Card And Debit Card Penetration in Selected Markets in the AME, 2018

EXHIBIT 8: Mobile Money Users as a Percentage Of Unique Mobile Users in the AME, 2018

EXHIBIT 9: Last-Mile Delivery Plays a Key Role in the AME Customer Purchasing Journey

EXHIBIT 10: Leading Ecommerce Platforms in AME

EXHIBIT 11: Sample of Telco ICT Proposition for Ecommerce Players Mapped Against the Ecommerce Customer Journey

EXHIBIT 12: Safaricom's M-commerce Platform

EXHIBIT 13: Zain Iraq Ecommerce Value Proposition

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Africa and the Middle East, Africa ecommerce, Africa ecommerce, Middle-East ecommerce, ecommerce, mobile money, ecommerce platform, m-commerce, cloud, web services, m-payment mwallet, m-money, retail, online retail


Companies

Ahiaonline

Airbnb

Anghami

Apple

Awok

Badoo

Bet9ja

Bidorbuy

Bitaksi

Careem

Carrefour

Deliveroo

Ebay

El Grocer

Emirates

Expedia

FarEye

Gloo.ng

Google

Hellofood

Jumia Food

Kalahari

Kilimall

Konga.com

Little

LuLu

Makro

Masoko

Mr. Delivery

Namshi

Noon.com

OrderIn

Pick n Pay

Safaricom

Skyscanner

Snapp

Souq

Souq Supermarket

Takealot.com

Taw9eel

Tinder

Travel.co.za

Tutorama

Uber

Uber Eats

Wadi

Wing.ae

Zain

Zomato