Mobile Apps in Vietnam

Market Overview

Mobile Apps in Vietnam

 

Summary

 

Mobile Apps in Vietnam industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

 

Key Highlights

 

- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

- The Vietnamese mobile apps market is expected to generate total revenues of USD 1.5bn in 2018, representing a compound annual growth rate (CAGR) of 1% between 2014 and 2018.

- The browsing/WAP segment is expected to be the market's most lucrative in 2018, with total revenues of USD 956m, equivalent to 62.6% of the market's overall value.

- Google's Consumer Barometer survey shows that the percentage of the population using a smartphone device has surged to 72% in 2017, from 23% in 2013.

 

Scope

 

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Vietnam

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Vietnam

- Leading company profiles reveal details of key mobile apps market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Vietnam mobile apps market with five year forecasts

 

Reasons to buy

 

- What was the size of the Vietnam mobile apps market by value in 2017?

- What will be the size of the Vietnam mobile apps market in 2022?

- What factors are affecting the strength of competition in the Vietnam mobile apps market?

- How has the market performed over the last five years?

- What are the main segments that make up Vietnam's mobile apps market?

Scope

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alphabet Inc

Facebook, Inc.

Grab

VNG Corporation

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: Vietnam mobile apps market value: USD million, 2014-18(e)

Figure 2: Vietnam mobile apps market category segmentation: % share, by value, 2018(e)

Figure 3: Vietnam mobile apps market geography segmentation: % share, by value, 2018(e)

Figure 4: Vietnam mobile apps market value forecast: USD million, 2018-23

Figure 5: Forces driving competition in the mobile apps market in Vietnam, 2018

Figure 6: Drivers of buyer power in the mobile apps market in Vietnam, 2018

Figure 7: Drivers of supplier power in the mobile apps market in Vietnam, 2018

Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Vietnam, 2018

Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Vietnam, 2018

Figure 10: Drivers of degree of rivalry in the mobile apps market in Vietnam, 2018

Figure 11: Alphabet Inc: revenues & profitability

Figure 12: Alphabet Inc: assets & liabilities

Figure 13: Facebook, Inc.: revenues & profitability

Figure 14: Facebook, Inc.: assets & liabilities


List Of Table

List of Tables

Table 1: Vietnam mobile apps market value: USD million, 2014-18(e)

Table 2: Vietnam mobile apps market category segmentation: USD million, 2018(e)

Table 3: Vietnam mobile apps market geography segmentation: USD million, 2018(e)

Table 4: Vietnam mobile apps market value forecast: USD million, 2018-23

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: key financials (USD )

Table 7: Alphabet Inc: key financial ratios

Table 8: Facebook, Inc.: key facts

Table 9: Facebook, Inc.: key financials (USD )

Table 10: Facebook, Inc.: key financial ratios

Table 11: Grab: key facts

Table 12: VNG Corporation: key facts

Table 13: Vietnam size of population (million), 2014-18

Table 14: Vietnam gdp (constant 2005 prices, USD billion), 2014-18

Table 15: Vietnam gdp (current prices, USD billion), 2014-18

Table 16: Vietnam inflation, 2014-18

Table 17: Vietnam consumer price index (absolute), 2014-18

Table 18: Vietnam exchange rate, 2013-17

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Products


Companies

Alphabet Inc

Facebook, Inc.

Grab

VNG Corporation

Testimonial

Industry Speak