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OTT Video Content, Pricing, and Market Opportunity in Africa and the Middle East - 2019

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

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Details

OTT Video Content, Pricing, and Market Opportunity in Africa and the Middle East-2019

Summary

The OTT video market in AME features strong competition between regional brands such as Icflix, Shahid, OSN's Wavo, or BeIN Sports and international players such as Starz Play, Netflix, Amazon, and Google Play Videos. After launching in Africa and the Middle East in 2016, Netflix and Amazon are posing a growing threat to local OTT video operators with their rich content offerings. A diversified portfolio of original, local-language productions and foreign content will be a key competitive advantage helping OTT video service providers to gain more customers.

"OTT Video Content, Pricing, and Market Opportunity in Africa and the Middle East-2019" is a new Telecom Insider Report by GlobalData that offers a detailed analysis of the SVoD video market in Africa and the Middle East. The report analyzes growth opportunities in the SVoD market, looking at the current state of play and examining the main growth drivers.

OTT video content and pricing strategy: This section provides an analysis of key content trends and pricing strategies used by players in the region.

SVoD forecast: This section examines more specifically the region's SVoD subscribers' market trends and forecast for Africa and the Middle East.

Key findings and recommendations: A summary of key findings and a set of recommendations for telecom operators, OTT players, and regulators.

Scope

- From a regional perspective, countries in the MENA region have a relatively more developed SVoD market compared to that of SSA. Improving fixed and mobile broadband access supported by commercial 5G launches will enable OTT video consumption.

- The SVoD market in AME is diverse with a growing number of OTT players and partnerships emerging. OTT players in AME frequently use a blend of multi-lingual, original, and local content to attract consumers.

- A number of partnerships between telcos and OTT providers took place in last several years. For example, Viva Kuwait signed a partnership deal with Starz Play, allowing users to make purchases without the need for a credit card.

Reasons to buy

- Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVoD video market in the Africa and the Middle East market.

- The report investigates OTT video market and pay-TV trends and market overview, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.

- The report discusses the state of the SVoD market, current trends and market dynamics of the leading OTT service providers in two countries. Key findings and recommendations are presented for the Africa and the Middle Eastern markets.

- Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.

READ MORE

Table Of Content

Scope

Table of Contents

Executive summary

Section 1: OTT Video Content & Pricing Strategies

Definitions

OTT video market context

OTT video content trends

OTT video pricing strategies

OTT video partnerships

Section 2: SVoD forecast

Africa and the Middle East in a global context

Pay-TV service evolution in Africa and the Middle East

SVoD trends in Africa and the Middle East

Section 3: Key findings and recommendations

Key findings and recommendations

Appendix

Acronyms and definitions

Companies mentioned

Related research

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

OTT Africa and the Middle East, SVoD Africa and the Middle East, OTT Video, OTT, OTT video players, SVoD, Africa, Middle East, Africa and the Middle East, Netflix, Amazon Prime Video, pay-TV, SVoD, TVoD, AVoD


Companies

20th Century Fox

Amazon

Apple

beIN

Disney

DSTV

Du

Etisalat

Google

Icflix

iROKOtv

istikana

Maroc Telecom

MBC

Microsoft

Netflix

Ooredoo

OSN

Shahid

Showmax

Simplestream

STC

Universal Studios

Viva

V-Nova

Vodafone

Warner Bros

YuppTV

Company Profile

Company Profile Title

OTT Video Content, Pricing, and Market Opportunity in Africa and the Middle East-2019

Summary

The OTT video market in AME features strong competition between regional brands such as Icflix, Shahid, OSN's Wavo, or BeIN Sports and international players such as Starz Play, Netflix, Amazon, and Google Play Videos. After launching in Africa and the Middle East in 2016, Netflix and Amazon are posing a growing threat to local OTT video operators with their rich content offerings. A diversified portfolio of original, local-language productions and foreign content will be a key competitive advantage helping OTT video service providers to gain more customers.

"OTT Video Content, Pricing, and Market Opportunity in Africa and the Middle East-2019" is a new Telecom Insider Report by GlobalData that offers a detailed analysis of the SVoD video market in Africa and the Middle East. The report analyzes growth opportunities in the SVoD market, looking at the current state of play and examining the main growth drivers.

OTT video content and pricing strategy: This section provides an analysis of key content trends and pricing strategies used by players in the region.

SVoD forecast: This section examines more specifically the region's SVoD subscribers' market trends and forecast for Africa and the Middle East.

Key findings and recommendations: A summary of key findings and a set of recommendations for telecom operators, OTT players, and regulators.

Scope

- From a regional perspective, countries in the MENA region have a relatively more developed SVoD market compared to that of SSA. Improving fixed and mobile broadband access supported by commercial 5G launches will enable OTT video consumption.

- The SVoD market in AME is diverse with a growing number of OTT players and partnerships emerging. OTT players in AME frequently use a blend of multi-lingual, original, and local content to attract consumers.

- A number of partnerships between telcos and OTT providers took place in last several years. For example, Viva Kuwait signed a partnership deal with Starz Play, allowing users to make purchases without the need for a credit card.

Reasons to buy

- Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVoD video market in the Africa and the Middle East market.

- The report investigates OTT video market and pay-TV trends and market overview, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.

- The report discusses the state of the SVoD market, current trends and market dynamics of the leading OTT service providers in two countries. Key findings and recommendations are presented for the Africa and the Middle Eastern markets.

- Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.

READ MORE

Scope

Table of Contents

Executive summary

Section 1: OTT Video Content & Pricing Strategies

Definitions

OTT video market context

OTT video content trends

OTT video pricing strategies

OTT video partnerships

Section 2: SVoD forecast

Africa and the Middle East in a global context

Pay-TV service evolution in Africa and the Middle East

SVoD trends in Africa and the Middle East

Section 3: Key findings and recommendations

Key findings and recommendations

Appendix

Acronyms and definitions

Companies mentioned

Related research

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

OTT Africa and the Middle East, SVoD Africa and the Middle East, OTT Video, OTT, OTT video players, SVoD, Africa, Middle East, Africa and the Middle East, Netflix, Amazon Prime Video, pay-TV, SVoD, TVoD, AVoD


Companies

20th Century Fox

Amazon

Apple

beIN

Disney

DSTV

Du

Etisalat

Google

Icflix

iROKOtv

istikana

Maroc Telecom

MBC

Microsoft

Netflix

Ooredoo

OSN

Shahid

Showmax

Simplestream

STC

Universal Studios

Viva

V-Nova

Vodafone

Warner Bros

YuppTV