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Ukraine Beer Market Experiencing Fall in Demand: Ken Research

Posted on 19 January 2017 by KenResearch Food and Beverage,

Ken Research has announced its distribution on, “Ukraine Beer Market Insights Report 2016” which provides a complete overview of the Ukraine beer industry structure that offers a comprehensive cognizance into historical background trends, 2015 performance and 2016 outlook. It includes 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution, along with 2016 forecasts.

The report analyzes domestic as well as imported beer brand performance and determines the key trends driving consumer preferences in order to develop a competitive advantage. It is easier to comprehend volume vs. value trends and ascertain the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.

It helps in gaining an in-depth understanding of the dynamics and structure of Ukraine beer industry, from the latest competitive intelligence of both historical and forecast trends for ameliorating corporate strategic planning.

It outlines the competitive landscape in the beer market, with detailed analysis of key company performance and views a selection of the key 2015 product launches further identifying competitor activities as well as product innovation and differentiation prospects ultimately leading to analysis of the market on a variety of levels for constructing well-informed decisions on future threats and growth prospects in the marketplace.



  • A huge fall had been recorded in the market due to rising taxes and restrictions on sales of beer in Ukraine in the past years. The brewers lost their traditional markets because of related disputes.
  • In 2014, enhance distribution aided the small operators for increasing their share while on the contrary many brewers blamed their losses on the increasing excise duties on beer in that period.

  • Though the climatic conditions of Ukraine proved to be favorable for beer consumption, yet the consumption saw a downfall in 2015 due to raised excise duties, the cost of production and hostile legal environment. Beer sales were mainly hit by increased excise duties. Consumers of discounted beer stopped their consumption as increase in prices led the beer out of reach of affordability and as a result, sales of cider continued to improve day by day, since consumers saw it as a more affordable substitute to beer in 2016.

  • Sale of beer from traditional retail shops dominates the off-premise sales and glass and PET remains the leading pack material.

With the hope of excise duties and restrictions getting lower from the level at which they exist now, in future the beer market is expected to gain and cover the losses that they have suffered so far.


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Ken Research

Ankur Gupta,

Head Marketing & Communications

+91-124- 4230204